JESSICA YE | Leading Mall Marketer & Fashion Media Strategist

JESSICA YE | Leading Mall Marketer & Fashion Media Strategist

Jessica Ye (Yap) is the Marketing Manager at Starhill Global REIT, leading initiatives for Wisma Atria and Ngee Ann City. With 14+ years of experience in fashion marketing and luxury retail, she excels in Marcomms, PR, and Event Management. She has driven strategy for major players including Takashimaya Singapore, Isetan, MANGO, FIDé Fashion Weeks, and the Asian Couture Federation.

Key achievements include launching mall loyalty apps and curating fashion exhibitions.

Founder of fashion editorial platform Couture Troopers and curator of @nala.nunucat, Jessica blends commercial leadership with digital innovation, establishing herself as a thought leader in luxury branding and the retail landscape.